Better Days Sign Co.
Better Days Sign Co. is a mural, sign painting, and design space based on California's Central Coast, serving Monterey County and beyond.
Founded by artist and muralist Jorge Torres, Better Days Sign Co. specializes in custom murals, hand-painted signage, storefront artwork, illustration, and more.
From restaurants and retail shops to schools, nonprofits, and community spaces, we work closely with clients to create artwork that is thoughtful, memorable, and rooted in place. Whether it's a large-scale mural, a hand-painted storefront sign, or a custom design project, our goal is to create work that brings personality, color, and connection to the spaces people experience every day.
Jorge Torres
Jorge Torres is an artist, muralist, designer, and photographer based on California's Central Coast.
As the founder of Better Days Sign Co., he creates murals, hand-painted signs, illustrations, and design work inspired by community, culture, and everyday life.
In 2023, Jorge was named Artist in Residence for The Weston Collective in Seaside, California. His work lives at the intersection of art and memory, blending painting, illustration, and photography to capture authentic moments and cultural narratives. Jorge believes photography is one of the few ways we can stop time. Holding emotion, preserving moments, and telling stories that continue long after the shutter closes.
Through his work, he aims to create thoughtful, meaningful, memorable pieces that bring color, character, and connection to the spaces people experience every day.
Good days create better days.